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ruch.a DESIGNS
BOOK DESIGN
Pichhwai - Craft Documentation
Academic project at National Institute of Fashion Technology, Gandhinagar, India. A group of five students including me did research on the craft of Pichhwai, an art of religious fabric painting.
While working on the project, I designed the layout for the craft documentation book. Along with designing layout and putting it all together in a book format, I designed the cover page and did some traditional as well as digital illustrations.
Project experience was a period of intense learning about a deity around whom revolves the life of the whole town. The craft of Pichhwai was unique because of its purpose. Pichhwai came into existence for Srinathji, a swaroop of Krishna.
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